Mohamed El Koosy: A Distinguished Media Career in Service of the United Nations and Sustainable Development
In a world marked by rapid changes and growing global challenges in media and international relations, Mohamed El Koosy emerges as one of the prominent Arab professionals in strategic communication and developmental media. Currently serving as the Deputy Director of the United Nations Information Centre (UNIC) for both Egypt and Saudi Arabia, El-Kousy leads communication efforts that aim to promote the UN’s goals and amplify narratives around sustainable development—particularly within the Egyptian context.
With over two decades of experience in integrated media, strategic public relations, and stakeholder engagement across both public and private sectors, El Koosy has held leadership positions in several esteemed institutions, including:
• General Manager of Active PR, the Egyptian partner of global firm Burson-Marsteller.
• Marketing and Business Development Manager at Tetra Pak Egypt, a global leader in food packaging solutions.
• Regional Marketing Manager for British Airways in Egypt and North Africa, where he led successful campaigns in a highly competitive market.
Throughout his career, El Koosy has demonstrated a strong ability to craft impactful media campaigns, lead multicultural teams, and foster meaningful dialogue with target communities—earning the trust of both international organizations and local stakeholders. In his upcoming participation in a panel discussion, he has expressed a preference to speak for 15 to 20 minutes, followed by nearly an hour of audience Q&A. This approach reflects his media philosophy centered on active listening and genuine exchange of ideas.
El Koosy’s journey serves as an inspiring model of how media expertise can align with international development efforts. His work underscores the critical role that communication plays in advancing sustainable development and peace at both regional and global levels.
